BRANDING A NEW ISP
Naming & visual identity proposal for a new internet provider using advanced satellite technology.
A name standing directly for the service provided, with the dash (-) visualizing the connection between “u” (you) the user and “up” the net. Furthermore the “u” creates a personal engagement with the brand, while the “up” gives a positive & joyful feeling to the overall perception – and also works as a connotation to the satellite internet access.
As an ISP mainly targeting a young target group, we developed a playful identity proposal with a flexible logotype revolving around the dash, a strong brandmark, and multiple taglines working with “up” quotes to complement the identity system.
Although we’re sad that the venture didn’t make it, we are happy for the process & experience throughout the project.
Get in touch firstname.lastname@example.org